Hook & Reel

Hook & Reel crab legs, cooked in a New Orleans style.

Cajun restaurant Hook & Reel will take the place of HuHot Mongolian Barbecue Restaurant and Lone Star Steakhouse, offering the traditional taste of New Orleans seafood to Greenville.

Hook & Reel Cajun Seafood Bar is a “traditional Cajun restaurant” founded by owner ‘Mr.Miller’ according to Regional Director of Operation for Hook & Reel, Greg O’Grady. Miller was inspired by his trip to Louisiana and opened the first Hook & Reel restaurant in Lanham, Maryland in 2013. Hook & Reel has now expanded to over 12 restaurants across the United States and has plans to build 30 more in the next year.

O’Grady expressed his excitement for the Greenville locations opening and believes it is a great community to expand in.

“We (Hook & Reel) think that Greenville is an excellent town to do business in,” O’Grady said. “We feel that we really enjoy working in cities that have great communities and Greenville is certainly no exception to that.”

O’Grady said the restaurant is known for their crab legs, shrimp, seafood broils and their secret sauces that are mixed into the seafood. The restaurant will feature a mixture of fresh oysters, mussels, clams, wings, sandwiches and will have a full bar and house cocktails that will feature a happy hour.

“We take a lot of pride in our food and select only the best ingredients,” O’Grady said. “Our sauces and sandwiches are absolutely delicious, we have a fantastic happy hour and we feel that we are ready to bring our brand to Greenville and let folks try it on their own.”

Human Development and Family Science Academic Advisor at ECU, Brandi Harris, said she has been living in Greenville for almost 15 years and has eaten at almost every restaurant in the area. When thinking about places to eat with her family and friends at a reasonable price that include different food selections, she thinks Hook & Reel will be successful in Greenville.

Harris said she has tried Hook & Reel in her hometown of Fayetteville, NC and claims it was delicious. She said she thinks that the addition of the restaurant to Greenville is great since there is not a lot of seafood places currently and believes that it will create a buzz in the town and attract lots of people.

“When thinking of places to celebrate birthdays or special occasions we usually go to Raleigh,” Harris said. “With the addition of new places like Hook & Reel, it will make people more apt to stay here and invite others, thus showing how great our city really is. With the continued growth of our university and hospital, we want to show surrounding areas what Greenville has to offer.”

Popular Instagram food blogger, Karringtyn Russell, has used her love of food as a guide around Greenville to share with her followers on the best eats around the area. Russell said Hook & Reel will bring something new to Pitt County residents and is excited for the restaurant to open since there are a few Cajun restaurants in the area.

Russell said she wishes the best for the staff and wants to remind them that customer service goes a long way in small growing towns and quality food and good service will accomplish that on any platform.

“Showing excitement about your workplace will radiate positivity towards your customers, employers, and reputation of the restaurant,” Russell said. “The good mood that customers have walking into a restaurant should be duplicated by the time they walk out.”

It is estimated for Hook & Reel to be open in the first week of October, according to O’Grady. The restaurant will host multiple grand opening parties and plan to have a ribbon-cutting with the city of Greenville.

“I think we will be a nice addition to the culinary landscape of Greenville,” O’Grady said. “I think we’re going to be the kind of restaurant that people are going to feel really proud to have us in their neighborhood.”

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