For the second year in a row, Uptown Greenville will be hosting Batter Up’Town, a pop-up party at Five Points Plaza tomorrow from 6 to 9 p.m.
Batter Up’Town will celebrate the East Carolina University baseball team as they host the National Collegiate Athletic Association (NCAA) Baseball Regional for the second year in a row, according to a press release by the City of Greenville.
The City of Greenville, ECU, Uptown Greenville and the Greenville-Pitt County Convention and Visitors Bureau are hosting the free event. Batter Up’Town will have live music by country singers, Craig Campbell and Mikele Buck, food, drinks and additional family-friendly activities, according to the press release.
The press release describes Campbell as “an artist packed with down-home charm and undeniable talent” who has risen to the top of Billboard charts with singles such as “Keep them Kisses Comin’,” “Family Man,” and “Outta My Head.”
“It’s appropriate to have an artist of his caliber headline this special event, and we hope the community will come out and join us for great music and a celebration of ECU’s successful baseball season and another NCAA Baseball Regional coming to Greenville,” Mayor of Greenville, P.J. Connelly, said in a released statement.
Connelly said in an interview with The East Carolinian, when ECU hosted the Regional NCAA last year, the event was estimated to significantly impacted Greenville’s economy bringing in about 1.2 million.
Connelly said since two teams from North Carolina will be competing in the tournament, there will be many people traveling to Greenville for the event. He said he hopes potential recruits see that they have a community in Greenville who support them.
“The team from Campbell will be here, N.C. State, so you’ll have a lot more fans traveling to the Greenville area, so we’re looking forward to welcoming many, many people from throughout the country,” Connelly said.
Events and Branding Director for Uptown Greenville, Meredith Hawke, said Batter Up’Town is a celebration of East Carolina University’s baseball team’s success in hosting a regional tournament.
At last year’s event, 2,000 fans were in attendance and more are expected this year with Campbell’s live performance, Hawke said.
“Craig Campbell is very crowd interactive, brings a fantastic live show and I would say has fantastic music to really help you celebrate what the events all about,” Hawke said.
Hawke said the event begins at 6 p.m. with Mikele Buck, North Carolina native and artist who performed on The Voice in 2018. Campbell is scheduled to take the stage following Buck’s performance.
Hawke said the event is a way to show the visiting teams how Greenville celebrates ECU.
“It (Batter Up’Town) truly kicks off the celebration. I mean, there’s a community event right at your maiden main (street), in the heartbeat of your city of Greenville, and it’s the opportunity to show your Pirate pride and celebrate the city of the east,” Hawke said.
Hawke said Uptown Greenville has worked with the Conventions and Visitor Bureau and ECU Athletics to invite visiting teams to this event. She said ECU’s baseball team will not be in attendance, but ECU baseball head coach, Cliff Godwin, will introduce Craig Campbell with Connelly.
According to Hawke, those who attend the event are encouraged to wear purple and gold to showcase their “Pirate pride.”
“Purple and gold through and through, you know, we bleed purple and gold here in the east so all Pirates are encouraged to dawn the colors of ECU to celebrate this event,” Hawke said.
Since ECU is hosting their second NCAA regional tournament many people will be coming to Greenville which will impact the city’s economy, Greenville-Pitt County Convention and Visitors Bureau Director of Sports Development, Gray Williams, said.
Travelers are expected to come from North Carolina State University, Campbell University and Quinnipiac University for the upcoming tournament and Batter Up’Town, Williams said.