At the Greenville City Council’s annual planning session, council members and Strategy Insights Results (SIR) discussed different ways to raise the profile of the city. One way included the idea to create a new logo.
During the Jan. 25 City Council Planning Session, the company Strategy Insights Results (SIR) gave a presentation, “The Ten Traits of Winning Cities of Tomorrow.”
SIR leaders Cliff Fleet and John Martin presented a 10-step program for the betterment of Greenville, which included a discussion on creating a uniform logo for the city.
Martin said they have previously created a logo for Columbus, Ohio and allowed other companies in the city to have a logo uniform with it. Martin and Fleet encouraged the Greenville City Council to collaborate with local businesses and make it a community effort to come up with a new logo.
District 2 Councilmember Rose Glover said Greenville doesn’t have one identity and this would make coming up with a logo representing that a difficult task.
“What I hear from a lot of people is that Greenville doesn’t have an identity, that the university has taken away from them,” Glover said. “It’s sprawled out. Eastside, westside, everywhere. And so I hear that from a lot of the boomers, that Greenville doesn’t have an identity.”
District 5 Councilmember Will Litchfield said Greenville is associated with the medical center and downtown, but needs to find an identity.
“I think that's probably true. You know the parable, the eight blind men and the elephant? You can be associated with the medical center, like ‘Oh this is who we are,’” Litchfield said. “You can be associated with the downtown and some of the hippest places, this is who we are. We just gotta find the commonality and then you gotta practice it, work it.”
Martin discussed how important it is to market to millennials. Martin said when millennials are in an area, businesses will come to the area to grow.
According to Martin, SIR conducted a survey and found people ideally want to live within 15 minutes of restaurants, stores and services. Martin said cities have to push that population density so people can have a sense of community because millennials and Generation Z enjoy being around other people.
Councilmember-At-Large Brian Meyerhoeffer agreed with Martin, saying his wife’s family, who are not from the region, always commented on how easy it was to get anywhere in 15 minutes in Greenville whenever they visited.
“I don’t know if everybody in Greenville realizes how lucky we really are because your list of cities, I’ve lived in many of them,” Meyerhoeffer said. “I’ve lived in Baltimore, D.C., Arlington, so I’m very well versed in those communities and aware of how difficult it is in those communities. A 15-minute ride in the car in D.C., you might go a mile sometimes.”
City Manager Ann Wall said the council met earlier with partners in the community to discuss creating a logo.
Wall said a logo will help the city tell its story for locals and those outside the region to understand what the community represents.
“What our citizen survey said is 87 percent of the people who filled out that survey believe Greenville is a great place to live,” Wall said. “Seventy-four percent believe Greenville is a great place to raise children and 69 percent who filled out that survey believe that Greenville is a great place to open and run a business. That's what the survey said and that's a heck of a headline."